One of the challenges of working with in house staff or inside sales reps to book demos is the metrics that are used to track success.

Most companies use number of calls made, like 100 calls a day, as the metric to document productivity of the sales person. Often the 100 calls a day do not translate into a worthy number of demos for the effort involved. Additionally, demos may be set with influencers and not decision makers as a way to show success of “getting” demos and to remove pressure off of the sales rep.

We’re focused on identifying the right decision maker that has the most pain and is also affected by not having a solution. At times, that person is the same person, but it could be two different people.

Our energy in getting B2B guaranteed demos for healthcare and health tech companies is focused on the CIO, CMO or the CTO. These c-level executives have a high level view of the organization and can see how a new solution can be implemented that will affect the entire system.

Upon speaking with them and qualifying their interest, we book the demo. We remind them about the demo and they show up.

Lower lever IT staff, although important, may not see the issue or will be hesitant in bringing in a new solution. As in their eyes, it may be more work for them.
This is what we do to get the demo:

1. Focus on the C-level visionary decision makers
2. We get their phone number and call
3. We email
4. We connect on social
5. We text

Wash, rinse and repeat over a few months with 1000’s of contact in a focused sequence that stays “softly” in front of them.

This leads to a portion getting into a demo. This model works and helps health and med tech companies get demos.

Our pricing for this work is a monthly fee based model. We guarantee the results in writing. Pricing can be different for each client. Fees start at around $4800.00 per month and go up from there for guaranteed demos.

Complete the form and let’s have a conversation on what you’re selling and how we can help.